OnCompletewidget_34197("\u003ch2\u003eConference Sessions\u003c/h2\u003e\u003cdiv id=\"sessions\"\u003e\u003ca name=\"50008912\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eOpening Remarks with Chris Brogan and Justin Levy\u003c/h1\u003e\u003ch2\u003e10/7/2009 8:00:00 AM\u003c/h2\u003e\u003cp\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008913\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eIntegrating Offline & Online Experiences\u003c/h1\u003e\u003ch2\u003e10/7/2009 8:10:00 AM\u003c/h2\u003e\u003cp\u003eJust when you think it is all about the technology, networks, applications and blogs, stop for a second and consider the changing behavior of your audience. The \"social web\" is fostering closer, warmer relationships each day where offline experiences and word-of-mouth exchanges are stronger than ever.  Whether you are in a B2B or Consumer-focused marketing position, the most valuable insights don\u0027t come from statistics as much as your understanding that events and physical retail can cause more flurries of online dialogue than your brand\u0027s tweets, updates and posts.  And in the middle of it all, here comes mobile social as the golden key to bridging the offline physical and online digital worlds.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237442\" class=\"sessionLink\"\u003eTim Hayden\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounder and President\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eGamePlan Marketing\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008914\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eHow to Crush It!\u003c/h1\u003e\u003ch2\u003e10/7/2009 8:30:00 AM\u003c/h2\u003e\u003cp\u003eIt\u0027s 2009; there is no reason to do something you hate. Gary Vaynerchuk is a marketing expert who built national wine retail giant Wine Library and leveraged social media tools to build his own personal brand as a wine expert.  Gary will discuss why the tools currently available allow anyone to Crush It if they find their passion and are willing to hustle!\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237443\" class=\"sessionLink\"\u003eGary Vaynerchuk\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eWeb 2.0 Expert\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eVaynerMedia\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009023\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eIt\u0027s Not About the Platform: The Importance of Relationships\u003c/h1\u003e\u003ch2\u003e10/7/2009 9:00:00 AM\u003c/h2\u003e\u003cp\u003eMove beyond wondering which tools matter, and learn how to build relationships across whichever platforms are servicing your business communications needs. Join Justin Levy, General Manager of New Marketing Labs, and steakhouse owner, to learn what matters most.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237453\" class=\"sessionLink\"\u003eJustin Levy\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eDirector of Business Development\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eNew Marketing Labs\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009012\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eInnovative Marketing Programs Using New Media\u003c/h1\u003e\u003ch2\u003e10/7/2009 9:15:00 AM\u003c/h2\u003e\u003cp\u003eYou know there are all sorts of new cool tools you should be using to market. You know you need to start using new media. But, you\u0027re not sure where to start. What tools are available to you? Which ones are right for your company? Should you have a strategy? All of these questions and more will be answered as our panelists explore the ways these new tools can be used to develop and executive innovative marketing programs. Led by Chris Brogan, this panel is comprised of social media marketers who will help you to fill your new media toolbox.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237451\" class=\"sessionLink\"\u003eBernie Borges\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounder and CEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eFind and Convert\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237452\" class=\"sessionLink\"\u003eChris Brogan\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePresident\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eNew Marketing Labs\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237464\" class=\"sessionLink\"\u003eDavid Reske\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounder and Managing Director\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eNowspeed, Inc\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238021\" class=\"sessionLink\"\u003eAJ Gerritson\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounding Partner\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e451 Marketing\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238213\" class=\"sessionLink\"\u003eChristine Perkett\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePresident & Founder\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003ePerkettPR\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50242345\" class=\"sessionLink\"\u003eJennifer Zeszut\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eScout Labs\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009013\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eHumanizing Technology\u003c/h1\u003e\u003ch2\u003e10/7/2009 10:50:00 AM\u003c/h2\u003e\u003cp\u003eWith the mass of social networking tools and marketing gimmicks it\u0027s no wonder that people continue to tune out marketers messages. There is a better way to communicate with customers and it has nothing to do with what platform you use, what cool presentation or call to action you show them. It has everything to do with connecting and communicating to customers on a human level, the same way we solidify relationships. The act of real, genuine interest in your customers and their well-being through social media is what we call Humanizing Technology.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237993\" class=\"sessionLink\"\u003eJustin Rasmussen\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePartner\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eCoffee House Ideas\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009015\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eMind the Gap: Closing the Loop Between Sales and Marketing\u003c/h1\u003e\u003ch2\u003e10/7/2009 11:05:00 AM\u003c/h2\u003e\u003cp\u003eInbound marketing techniques such as SEO, social media or blogging are just a handful of tools to attract potential customers to your website.  Once they\u0027re there, you have to document how they found you, what they found interesting and other details that can help the sales team.  In order to do that, sales and marketing must work in tandem to make sure they are efficiently helping one another qualify and follow up on the best opportunities.  \u003cbr\u003e\u003c/br\u003eThis session will provide details on how to attract more visitors to your site, how to gather critical data on visitors that will aid salespeople to effectively close more sales and how to continuously improve your marketing campaigns based on gathered data. \u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237444\" class=\"sessionLink\"\u003eBrian Halligan\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eHubSpot\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009014\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003e7 Steps to Social Media Measurement\u003c/h1\u003e\u003ch2\u003e10/7/2009 11:25:00 AM\u003c/h2\u003e\u003cp\u003eHow to get started in social media -- and how to know if it\u0027s working for you. \u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237563\" class=\"sessionLink\"\u003eKatie Delahaye Paine\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eKDPaine & Partners\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008932\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eGetting the Word Out: PR 2.0\u003c/h1\u003e\u003ch2\u003e10/7/2009 11:35:00 AM\u003c/h2\u003e\u003cp\u003ePress releases have been around for decades, but that doesn\u0027t mean they\u0027re the same as they were.  Are press releases still a valuable addition to your marketing or PR program?  How are press releases changing in this Web 2.0 world?  Join us for a discussion around the changing world of press releases.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238063\" class=\"sessionLink\"\u003eMelanie Stachowiak\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003e\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eMarketwire\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238071\" class=\"sessionLink\"\u003ePaul Roetzer\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounder & President\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003ePR 20/20\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238230\" class=\"sessionLink\"\u003eDeirdre Breakenridge\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePresident, Executive Director of Communications\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003ePFS Marketwyse\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238536\" class=\"sessionLink\"\u003eDavid Weiner\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eEmerging Media Specialist & Sr. Account Supervisor\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003ePR Newswire\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238820\" class=\"sessionLink\"\u003eJason Kintzler\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounder\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003ePitchEngine\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50242091\" class=\"sessionLink\"\u003eDavid Meerman Scott\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eMarketing Strategist\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eFreshspot Marketing\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008918\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eSocial Networks: Connecting Conversation to Monetization\u003c/h1\u003e\u003ch2\u003e10/7/2009 12:25:00 PM\u003c/h2\u003e\u003cp\u003eAre you leveraging the enormous power of social networks beyond traditional media opportunities? Ripple6 will present a best practices workshop for marketers, agencies and publishers on developing new ways to connect with customers, create brand advocates and gain valuable insight. The workshop focuses upon listening, engaging, and interacting with consumers to develop insights within communities.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237445\" class=\"sessionLink\"\u003eRich Ullman\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eSVP Marketing\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eRipple6, Inc\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008919\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eMarketing Convergence - The Realization of High Tech and High Touch in Today\u0027s Social Environment\u003c/h1\u003e\u003ch2\u003e10/7/2009 1:45:00 PM\u003c/h2\u003e\u003cp\u003eThe Internet, web applications and social media tools have made companies more wired than ever - but these tools can be used to create greater engagement or as a shield against meaningful customer relationships.Discover how smart marketers are blending highly wired and highly engaged tactics to create the most connected customer experience possible.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238059\" class=\"sessionLink\"\u003eJohn Jantsch\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounder\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eDuct Tape Marketing\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008915\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eSocial Media for Creative\u0027s: How Artists, Filmmakers, Writers, and Musicians are Cultivating Fan Bases in the Digital Age\u003c/h1\u003e\u003ch2\u003e10/7/2009 2:15:00 PM\u003c/h2\u003e\u003cp\u003eWhat are the best practices around attracting large audiences for film, video, music, and other arts online, and the models for earning a financial return?  What can other marketers learn from pioneering musicians like Jonathan Coulton, animators like Mike Chapman (\"Homestar Runner\"), and filmmakers like Robert Greenwald (\"Wal-Mart: The High Cost of Low Price\")? In this interactive session, we\u0027ll look at some of the strategies and case studies from the presenter\u0027s new book, Fans, Friends & Followers - and also swap tactics, tools, and ideas among the session\u0027s participants. \u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50240654\" class=\"sessionLink\"\u003eScott Kirsner\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eAuthor and Innovation Economy Columnist\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eBoston Globe\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008916\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eThere is a Hole In The Bucket \u003c/h1\u003e\u003ch2\u003e10/7/2009 2:30:00 PM\u003c/h2\u003e\u003cp\u003eBrands keep trying to put every person online into a bucket and that doesn\u0027t work. There is so much more to every one of us. Just because we create content about gadgets, parenting or music does not mean that is the only thing that is of interest to us. This fast paced section will challenge everyone to start thinking differently.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50239173\" class=\"sessionLink\"\u003eCC Chapman\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePartner\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eCampfire\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009017\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eWriting Engaging Content for the Next Web and the Socializing of Information\u003c/h1\u003e\u003ch2\u003e10/7/2009 2:45:00 PM\u003c/h2\u003e\u003cp\u003eContent-centered marketing is undergoing a transformation, one where the content is moving from:\u003cli\u003epromotional to non-partisan - some call it thought leadership.\u003cli\u003ehighly-controlled to less-controlled - more legos than logos.\u003cli\u003eoccasional to ongoing - life stream your business.\u003cli\u003ecorporate voice to authentic, personal voice - who should embody the voice of the company? \u003cli\u003eone-way to conversational.The one overarching concern remains that of message consistency - and effectiveness. How do you keep that with such a messy medium that is conversation? Learn how losing control of your content is the best thing that could happen for your business.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237450\" class=\"sessionLink\"\u003eValeria Maltoni\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eDirector of Strategy\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003ePowered\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009021\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eCollective Creativity and Gen Y: Using Web 2.0 to Enhance Internal Communications\u003c/h1\u003e\u003ch2\u003e10/7/2009 3:05:00 PM\u003c/h2\u003e\u003cp\u003eSocial media has shaped more than just advertising, marketing, and PR - it\u0027s changed the way we communicate inside our organization. This session will explore how Web 2.0 has fundamentally altered the way employees share ideas and obtain information at work. Learn best practices for tapping into the social minds of Gen Y employees as well as how to leverage the collective creativity of your team.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237469\" class=\"sessionLink\"\u003eTim Young\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounder and CEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eSocialcast\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008922\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eHow to Build Effective Email Marketing Programs\u003c/h1\u003e\u003ch2\u003e10/7/2009 3:45:00 PM\u003c/h2\u003e\u003cp\u003eLearning how to build an effective email marketing program is an important aspect of maintaining your reputation with your customers.  Get it wrong and you may hit the spam folder for eternity.  Get it right and you can see conversions go through the roof.  Join us for a discussion developing an effective email program so you don\u0027t hit the spam folder.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237453\" class=\"sessionLink\"\u003eJustin Levy\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eDirector of Business Development\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eNew Marketing Labs\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237459\" class=\"sessionLink\"\u003eChuck Hester\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCommunications Director\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eiContact Corporation\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238072\" class=\"sessionLink\"\u003eBill McCloskey\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounder\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eEmail Data Source\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50241917\" class=\"sessionLink\"\u003eRichard Turcott\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eChief Marketing Officer\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eRatePoint\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009179\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eWorking the Real-Time Front-Line\u003c/h1\u003e\u003ch2\u003e10/7/2009 4:20:00 PM\u003c/h2\u003e\u003cp\u003eTwitter is revolutionizing the way companies do business, from product development and marketing to sales and customer support. With one click and 140 characters, unfiltered customer feedback (both good and bad) is broadcast to thousands of \"friends\" and \"followers\" sending instant ripples through key stakeholder communities. Now more than ever, companies need a cross-functional team, embracing social media and working together on the front line. Join us to learn how assignments, workflow, on-duty notifications and threading are helping companies such as Ford, JetBlue, Whole Foods and others employ social CRM best practices to manage their Twitter presence. Your customers are engaged. Is your front line prepared to respond?\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50239737\" class=\"sessionLink\"\u003eJesse Engle\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eCoTweet\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009022\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eStories From The Front Lines - A Big Company Using Social Media\u003c/h1\u003e\u003ch2\u003e10/7/2009 4:35:00 PM\u003c/h2\u003e\u003cp\u003eKodak launched their first corporate blog in September 2006 and since then dove into Facebook, Twitter, YouTube and even named a Chief Blogger. This session will cover the background of how Kodak got started in social media, why they are involved, where they are now and what is coming in the future. Real life examples of what has worked and what hasn\u0027t worked for a large corporation participating in social media. \u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237524\" class=\"sessionLink\"\u003eJennifer Cisney\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eChief Blogger and Social Media Manager\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eEastman Kodak\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009180\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eGrow Bigger Ears and Becoming Engaged in What\u0027s Being Said About You\u003c/h1\u003e\u003ch2\u003e10/7/2009 4:55:00 PM\u003c/h2\u003e\u003cp\u003eAre you actively engaged in the conversations that are taking place online about you?  Did you even realize that there were conversations happening?  Your ability to have tools in place to monitor and respond to these conversations is vital to the development and maintenance of your online reputation.  In a world of forums, blogs, comments, videos, podcasts, Twitter and other web-based communications tools, sentiment about a brand can change, literally, within hours.  This session will provide you with actionable information on how you can begin growing bigger ears immediately and become engaged in what\u0027s being said about you online.  This session will be moderated by Bob Collin\u0027s who will be joined by Crimson Hexagon, Spiral 16 and Sysomos.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237466\" class=\"sessionLink\"\u003eMichael Troiano\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eBoard of Advisors\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eCrimson Hexagon\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238055\" class=\"sessionLink\"\u003eAubrey Podolsky\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eSysomos\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50240386\" class=\"sessionLink\"\u003ePhil Ocampo\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eVice President\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eSpiral16\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50242307\" class=\"sessionLink\"\u003eBob Collins\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003e\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eNew Marketing Labs\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009018\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eIngredients of a Viral Video: How To Make Your Online Video Wildly Popular\u003c/h1\u003e\u003ch2\u003e10/7/2009 5:30:00 PM\u003c/h2\u003e\u003cp\u003ePopular viral videos are finding their way into broadcast television on the nightly news. Everyone wants their videos to become the talk of the town with millions of downloads across the Internet. However, the ability to get attention for your content is very difficult in the crowded new media space. Join one of the Internet\u0027s most popular viral video producers and discover the elements that make videos spread like wild fire. Adding just a few specific ingredients to your creation can make the difference between having your message seen by the world or just your friends and family. Find out the pitfalls to avoid when distributing your online video. Discover the characteristics of compelling video and take home ideas for increasing your chances of getting noticed. What will the audience derive from this session? \u003cbr\u003e\u003c/br\u003e\u003cli\u003eAbility to identify the elements that make videos spread virally on the Internet.\u003cli\u003eLearn the essential ingredients that need to be incorporated that will get your online video the most views.\u003cli\u003eFind out the pitfalls to avoid when distributing your online video.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237465\" class=\"sessionLink\"\u003eTim Street\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eAPE Digital, Inc.\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009019\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eWelcome\u003c/h1\u003e\u003ch2\u003e10/8/2009 8:00:00 AM\u003c/h2\u003e\u003cp\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008917\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eAdvocacy, Badvocacy & Upsetting the Apple Cart\u003c/h1\u003e\u003ch2\u003e10/8/2009 8:10:00 AM\u003c/h2\u003e\u003cp\u003eSocial media has clearly moved beyond the experimentation stage. Big brands and little brands are diving into the pool. But are they ready for all the change in store? And are there larger forces at work?In reality, social media is just the tip of a broader movement. Advocacy and \"badvocacy\" are dictating the future for marketers and communicators. Apple carts of tradition are being tossed in at least six key areas: marketing channels, engagement methods, legal and regulatory controls, measurement, budgeting and organizational structures. This session will share research, insights and lessons learned from work with hundreds of clients.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237507\" class=\"sessionLink\"\u003eTim Marklein\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eExecutive VP, Measurement & Strrategy\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eWeber Shandwick\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009020\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eGive Them Content Or Give Them Away - How Your Corporate Website Can Capture Or Deter Your Customers \u003c/h1\u003e\u003ch2\u003e10/8/2009 8:30:00 AM\u003c/h2\u003e\u003cp\u003eLearn how a content-centric approach for your corporate or brand website energizes your core, grows your brand enthusiasts and builds a stronger on-line brand and take home immediate action items to do it.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237488\" class=\"sessionLink\"\u003eJason Falls\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePrincipal\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eSocial Media Explorer\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008926\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eHow Threatpost, The Kaspersky Lab Security News Service, is Bringing In the Leads\u003c/h1\u003e\u003ch2\u003e10/8/2009 8:55:00 AM\u003c/h2\u003e\u003cp\u003eDuring this discussion, Randy Drawas, Chief Marketing Officer from Kaspersky Lab Americas will discuss the concept of brand journalism and how Kaspersky Lab has taken hold of it to drive lead generation.  In April of 2009 Kaspersky Lab, under the keen eye of Randy Drawas, launched Threatpost, a security news site.  The mission of Threatpost is keep the security informed of the latest news and drive discussion around the latest news and events.  This is a new concept, one that Kaspersky is a leader in driving in the security community.  Randy will share insight on how the site was successfully launched and the differentiation it brings to the Company.  \u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50242015\" class=\"sessionLink\"\u003eRandy Drawas\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eChief Marketing Officer\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eKapersky Labs Americas\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008921\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eListening and Monitoring - The New Way to Market\u003c/h1\u003e\u003ch2\u003e10/8/2009 9:05:00 AM\u003c/h2\u003e\u003cp\u003eWhether or not you are involved using new media tools, your prospective and current customers are. These people are talking about your brand, executives, products and level of service. Not only are your prospective and current customers involved, but your competition may be monitoring these conversations as well. You can actively listen to these conversations, whether positive or negative, and engage with these customers. Learn how you can track your brand on the interwebs and tools and resources are available to you.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237453\" class=\"sessionLink\"\u003eJustin Levy\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eDirector of Business Development\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eNew Marketing Labs\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238088\" class=\"sessionLink\"\u003eMike Spataro\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eSVP, Client & Agency Strategy\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eVisible Technologies\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50239183\" class=\"sessionLink\"\u003eDavid Alston\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eVice President of Marketing & Community\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eRadian6\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50242328\" class=\"sessionLink\"\u003eDave Armon\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eVice Chairman\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003edna 13\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009181\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eEmotion Online: The Challenge of Making the Human Connection in a Digital World\u003c/h1\u003e\u003ch2\u003e10/8/2009 9:30:00 AM\u003c/h2\u003e\u003cp\u003eIncreasingly, the Web is where your customers live. In this dramatic transformation of society and business, some things haven\u0027t changed ... like what it takes to generate loyalty with a customer. As your website becomes your customers\u0027 preferred mechanism for interacting with you, learn how to make a lasting human connection at predictable points of emotional escalation in the online customer experience.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238941\" class=\"sessionLink\"\u003ePatrick Bultema\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eCodeBaby\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008927\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eSocial Business From the Inside Out - A Case Study\u003c/h1\u003e\u003ch2\u003e10/8/2009 10:25:00 AM\u003c/h2\u003e\u003cp\u003eThere are plenty of companies that have begun to dabble in various elements of social media - and some of them have been quite successful. But the truth is that no business has truly figured out how to become \"The Social Business.\" At Humana, we\u0027ve developed a unique vision around what we want to become, and an unusual mechanism for getting us there: We\u0027re applying social/collaborative principles to the creation and execution of our social media strategy.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237508\" class=\"sessionLink\"\u003eGreg Matthews\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eDirector, Consumer Innovation\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eHumana\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009176\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eWorld Without Media: What Will Fill the Void?\u003c/h1\u003e\u003ch2\u003e10/8/2009 10:45:00 AM\u003c/h2\u003e\u003cp\u003eWe are witnessing the rapid collapse of media institutions that have existed for more than a century. The newspaper industry is undergoing a process of ritual destruction. Broadcast markets are fragmenting into a patchwork of special interests. The next generation of consumers relies on Facebook friends to deliver the kind of value formerly provided by The New York Times.These trends are scary to those of us who have grown up in a world of mass media, but they are inevitable and they will ultimately give birth to a new breed of special interest media that will be richer, more diverse and less predictable than the institutions they replace. For now, we\u0027re in an uneasy middle stage: Trusted institutions are going away but the institutions that will replace them have yet to be defined. What does the media landscape of the future look like and what does this mean for businesses that are trying to reach their constituents?\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238204\" class=\"sessionLink\"\u003ePaul Gillin\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePrincipal\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003ePaul Gillin Communications\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009182\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eOne Step to Putting Video Online by Clicking a Red Button\u003c/h1\u003e\u003ch2\u003e10/8/2009 11:00:00 AM\u003c/h2\u003e\u003cp\u003eThe easiest way to put video online is to click a red button. Which button to choose though, is the question.  In this session, we\u0027ll make videos together and put them online, while discussing the benefits of each method. Among the options we\u0027ll be discussing are webcams, cell phones, online services, and digital still cameras.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238214\" class=\"sessionLink\"\u003eSteve Garfield\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003e\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eSteveGarfield.com\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008931\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eThe Social Inbox: Extending the Reach of Email\u003c/h1\u003e\u003ch2\u003e10/8/2009 11:15:00 AM\u003c/h2\u003e\u003cp\u003eEmail marketing continues to drive strong results for marketers as it\u0027s measureable, relevant, and cost-effective. At a time when companies are increasingly introducing social media to their marketing strategies, email\u0027s role in the marketing mix is changing. Now more than ever, email is the digital glue of the social web and an important driver of social content. In this session we will look at the state of the inbox and examples of how email\u0027s integration with social media is extending the reach of the marketing message.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237455\" class=\"sessionLink\"\u003eGreg Cangialosi\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eBlue Sky Factory\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008929\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eThe Unlikely Brand Ambassador - How one cameraman unwittingly coaxed a major legacy media corporation into the risk reward world of social media\u003c/h1\u003e\u003ch2\u003e10/8/2009 11:35:00 AM\u003c/h2\u003e\u003cp\u003eOrganizations often cringe at the notion of employees speaking openly about the company on social networks. Many regulate, or downright ban the practice. The risks have been well established, and there are plenty of horror stories about workers going off-reservation online.  But the rewards are abundant if companies provide guidelines and encourage those passionate about social media. Who are your best brand ambassadors? Believe it or not, empowering rank and file staff to engage the social web can result in more promise than peril. I\u0027m Jim Long and I\u0027m a highly regarded, award winning NBC News cameraman who has been active in social media since 2005. I am NOT a social media expert, but a technician who uses the available tools to suit my needs. I can\u0027t teach you how to get 500 Twitter followers a day. I can\u0027t tell you how to make money with social media. What I will do is share my personal journey exploring the social web - how it\u0027s enriched my life personally and professionally, and how this \"Unlikely Brand Ambassador\" has helped create value for my employer.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50241876\" class=\"sessionLink\"\u003eJim Long\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003e\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eNBC News\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008928\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eNuts About Online Communication\u003c/h1\u003e\u003ch2\u003e10/8/2009 11:55:00 AM\u003c/h2\u003e\u003cp\u003eA blogger once wrote that Southwest Airlines was riding the blogosphere \"like a wild horse.\" Ask anyone on the Southwest Communication Team, and they\u0027ll agree that it has been a wild ride. For three years, Southwest Airlines has navigated the uncharted territory of Social Media - first, with its award-winning corporate blog, Nuts About Southwest, later with tools such as Twitter, YouTube, LinkedIn, and Facebook. Along the way, Southwest has experienced both highs and lows, but they keep saddling up for more. From virtual riots to an industry crisis, Southwest has learned how to leverage today\u0027s social media tools to successfully support Company initiatives. Through real-life case studies from the past three years, Southwest will show you how they have effectively made, managed, and maintained successful online communities and share every lesson they\u0027ve learned along the way. \u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237922\" class=\"sessionLink\"\u003ePaula Berg\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eManager of Emerging Media\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eSouthwest Airlines\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008933\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eFlash Markets: An Interactive Conversation\u003c/h1\u003e\u003ch2\u003e10/8/2009 12:15:00 PM\u003c/h2\u003e\u003cp\u003eFrom the Greek Agora to the Dutch flower market at Aalsmeer to eBay and the iTunes App Store, markets have always been a key element of  social civilization. But what are \"markets\" really, and how is technology changing their complexion? From GPS and location-based  services to concepts such as VRM (Vendor Relationship Management),  this session will examine the seven types of markets that technology  has enabled, and how those markets are affecting our business relationships.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237995\" class=\"sessionLink\"\u003eChristopher Carfi\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO & Co-Founder\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eCerado\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009496\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eEnd the Social Media Hype\u003c/h1\u003e\u003ch2\u003e10/8/2009 1:25:00 PM\u003c/h2\u003e\u003cp\u003eDuring this session we will sift through the hype of social media and discuss actual case studies and anecdotes of companies-large and small-that are using social media to get business results.  In the end, we will try to reach an agreement on how marketers can begin to use social media for marketing results or improve their current social media strategy. In addition we will discuss the metrics marketers need to focus on to make sure they are getting the most out of their programs.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237452\" class=\"sessionLink\"\u003eChris Brogan\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePresident\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eNew Marketing Labs\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237488\" class=\"sessionLink\"\u003eJason Falls\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePrincipal\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eSocial Media Explorer\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238204\" class=\"sessionLink\"\u003ePaul Gillin\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePrincipal\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003ePaul Gillin Communications\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50239173\" class=\"sessionLink\"\u003eCC Chapman\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePartner\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eCampfire\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50240344\" class=\"sessionLink\"\u003eMike Lewis\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eVice President of Marketing\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eAwareness\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008934\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eContent Management Systems (CMS) and SEO\u003c/h1\u003e\u003ch2\u003e10/8/2009 2:10:00 PM\u003c/h2\u003e\u003cp\u003eDepending on who you talk to, some will tell you that a CMS can hurt your SEO efforts. Is this true or can a CMS actually assist you in your efforts?  What considerations do you need to make when choosing a CMS?  This panel brings together these two worlds for a discussion on this very topic.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238073\" class=\"sessionLink\"\u003eJason Crea\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eVice President of Client and Partner Engagement\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eSitecore\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238093\" class=\"sessionLink\"\u003ePatti Fousek\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePresident\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eCreative Mind Search Marketing\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238535\" class=\"sessionLink\"\u003eChris Taylor\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eWeb Marketing Manager\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eEktron\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50241966\" class=\"sessionLink\"\u003eStephen Turcotte\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePresident and Founder\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eBackbone Media\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50242306\" class=\"sessionLink\"\u003eT.J. O\u0027Connor\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003esystems Consultant\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eCrossTech Partners\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008930\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eNew-School Methods, Old-School Goals\u003c/h1\u003e\u003ch2\u003e10/8/2009 2:50:00 PM\u003c/h2\u003e\u003cp\u003eWe\u0027re swimming in an ocean of new tools, but the basic challenges of business remain the same: find customers, keep them happy, and build enterprise value. In this session, business analyst and social media pro Tim Walker will share real-world examples of companies that are using the newest social technologies to hit business targets your great-grandpa would have understood. Part Peter Drucker, part Mashable, this session will get you thinking about the big picture of business strategy while arming you with practical examples of social media being put into action to achieve the fundamental goals of business.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237467\" class=\"sessionLink\"\u003eTim Walker\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eSocial Media Manager\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eHoover\u0027s, Inc\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008935\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eSocial Media: Making It Work For Brands\u003c/h1\u003e\u003ch2\u003e10/8/2009 3:10:00 PM\u003c/h2\u003e\u003cp\u003eSocial Media has transformed the Internet and how people socialize and connect with one another online. The question is whether it is changing brands and marketing too. In this thought provoking presentation, the author of the upcoming book \"Social Media Marketing for Dummies\" will discuss how marketing is changing thanks to social media and what marketers can do about it. The presentation with discuss social influencers, transformative social experiences and social measurement in detail.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50239409\" class=\"sessionLink\"\u003eShiv Singh\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eVP & Global Social Media Lead\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eRazorfish\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008923\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eInformation at Velocity: How Visualization Helps\u003c/h1\u003e\u003ch2\u003e10/8/2009 3:25:00 PM\u003c/h2\u003e\u003cp\u003eJustin Levy interviews Matt Goddard and Kevin Schreiner, from R2integrated on why they create interesting visual mashups of Twitter, Flickr, and more, and what that means for you.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50242027\" class=\"sessionLink\"\u003eKen Chow\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eVice President of Marketing\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eR2 Integrated\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008924\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eTurning Social Into Steak - How to Isolate and Evaluate Social Media Performance\u003c/h1\u003e\u003ch2\u003e10/8/2009 3:40:00 PM\u003c/h2\u003e\u003cp\u003eJoin Christopher Penn as he helps Argentinean Steakhouse owner Justin Levy understand and break out the impact of social media versus other forms of marketing and its impact on the bottom line of a locally run business. Think social media has no ROI? Think social media can\u0027t be measured? This session will help you map out your own success indicators and even better, give you insights for improving your efforts.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237999\" class=\"sessionLink\"\u003eChristopher Penn\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eChief Media Officer\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eEdvisors\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009024\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eStartup Marketing: Tips From The Trenches For Entrepreneurs\u003c/h1\u003e\u003ch2\u003e10/8/2009 4:00:00 PM\u003c/h2\u003e\u003cp\u003eJust started a new company or trying to get a new idea off the ground? Need to get big-budget visibility on a bootstrap budget? Can\u0027t afford a PR firm, Google AdWords or booths at tradeshows? Then, you need to use inbound marketing! Dharmesh Shah (who usually doesn\u0027t talk about himself in the third-person) will share gory details from many late nights trying to figure out what works (and what doesn\u0027t) when marketing a startup. In this whirlwind presentation, he\u0027ll share lessons learned on search engine optimization (SEO), blogging, Facebook, digg, StumbleUpon, twitter, YouTube - and of if there\u0027s time, TechCrunch.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238000\" class=\"sessionLink\"\u003eDharmesh Shah\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounder and CTO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eHubSpot\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008925\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eDiscovering the Power of Your Community\u003c/h1\u003e\u003ch2\u003e10/8/2009 4:35:00 PM\u003c/h2\u003e\u003cp\u003eOne of the benefits of social networking tools is the ability to discover and bring together groups of people around central topics. But, developing a community sounds so difficult. Learn how successful communities are planted, watered and then assisted in growing into powerful, dynamic networks. During this session moderated by Colin Browning, you will hear from some of the leading community platform developers who are on the bleeding edge of community development, nurturing and growth.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237461\" class=\"sessionLink\"\u003eJohn Kembel\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eHiveLive, Inc\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237468\" class=\"sessionLink\"\u003eMike Walsh\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eLeverage Software\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238061\" class=\"sessionLink\"\u003eIsaac Hazard\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eDirector, Community Consulting\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eMzinga\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50238209\" class=\"sessionLink\"\u003eJeff Bennett\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePresident & Chief Operating Officer\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eName Media\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50240344\" class=\"sessionLink\"\u003eMike Lewis\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eVice President of Marketing\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eAwareness\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50242300\" class=\"sessionLink\"\u003eColin Browning\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003e\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eNew Marketing Labs\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009025\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eBringing New School Marketing into an Old School Organization...How IDC Went From Lagger to Leader in One Year\u003c/h1\u003e\u003ch2\u003e10/8/2009 5:20:00 PM\u003c/h2\u003e\u003cp\u003eIn July 2008, IDC launched a plan to build an on-line B2B community. This case study session will highlight how IDC went from start to launch in just 8 months and how the community has developed since it\u0027s March 2009 debut. Miriam will highlight the year in review and the lessons learned along the way -- from internal training bumps and messy metrics to new marketing partnerships and unexpected business development success stories. It\u0027s been quite a year!\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237514\" class=\"sessionLink\"\u003eMiriam Kutcher\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eVice President Marketing\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eIDC\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50009026\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eYou Should Know Us By Our Dialtone\u003c/h1\u003e\u003ch2\u003e10/8/2009 5:40:00 PM\u003c/h2\u003e\u003cp\u003ePresence and the social web are the new battleground for attention and authentic business communication. How did Barack Obama win the 2008 US Presidential election? He knew where the people were. How does your business reach the right people, connect with them in authentic ways, and deliver even more value through those channels? Hint: it\u0027s not all about you. Join Chris Brogan, president of New Marketing Labs, LLC, for a rousing conversation that will offer actionable next steps for you to consider. \u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50237452\" class=\"sessionLink\"\u003eChris Brogan\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePresident\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eNew Marketing Labs\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e")