OnCompletewidget_34197("\u003ch2\u003eConference Sessions\u003c/h2\u003e\u003cdiv id=\"sessions\"\u003e\u003ca name=\"50008648\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eOpening Remarks with Chris Brogan and Justin Levy\u003c/h1\u003e\u003ch2\u003e5/27/2009 9:00:00 AM\u003c/h2\u003e\u003cp\u003e\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230762\" class=\"sessionLink\"\u003eJustin Levy - New Marketing Labs\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eGeneral Manager\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230819\" class=\"sessionLink\"\u003eChris Brogan - New Marketing Labs\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePresident\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008650\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eI\u0027m Your Customer and I Can\u0027t Hear You!\u003c/h1\u003e\u003ch2\u003e5/27/2009 9:20:00 AM\u003c/h2\u003e\u003cp\u003eAttention marketers ... your audience isn\u0027t deaf. They just aren\u0027t listening to you anymore. You know why? They\u0027re tired of you yelling at them. Oh, and that blog you had your intern put up on your site last summer? Crickets. Want to know how to get your customers to have a conversation with you? Start by talking with them.\u003cbr\u003e\u003c/br\u003eDuring his session, Aaron Strout, VP of Marketing at Powered will share five ways you can start a conversation with your customers. If that\u0027s not good enough, he\u0027ll tell you about companies like Sony and Atkins that are actually making money as a result of these conversations. Oh yeah, he promises not to talk AT you.\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Docs/Strout_Aaron [Read-Only].pdf\" target=\"_blank\"\u003eClick here\u003c/a\u003e to download the PowerPoint Presentation from this session.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230763\" class=\"sessionLink\"\u003eAaron Strout - Powered\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eVP of Marketing\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008651\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eInnovative Marketing Programs Using New Media\u003c/h1\u003e\u003ch2\u003e5/27/2009 9:40:00 AM\u003c/h2\u003e\u003cp\u003eYou know there are all sorts of new cool tools you should be using to market.  You know you need to start using new media.  But, you\u0027re not sure where to start.  What tools are available to you?  Which ones are right for your company?  Should you have a strategy?  All of these questions and more will be answered as our panelists explore the ways these new tools can be used to develop and executive innovative marketing programs.  Led by Justin Levy, this panel is comprised of social media marketers who will help you to fill your new media toolbox.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230762\" class=\"sessionLink\"\u003eJustin Levy - New Marketing Labs\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eGeneral Manager\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230812\" class=\"sessionLink\"\u003eBernie Borges - Find and Convert\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounder and CEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230813\" class=\"sessionLink\"\u003eTim Walker - Hoover\u0027s\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eSocial Media Manager\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e.\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50231240\" class=\"sessionLink\"\u003eNick Koudas - Sysomos\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008652\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eYou Shall Know Us By Our Dialtone\u003c/h1\u003e\u003ch2\u003e5/27/2009 10:30:00 AM\u003c/h2\u003e\u003cp\u003ePresence and the social web are the new battleground for attention and authentic business communication. How did Barack Obama win the 2008 US Presidential election? He knew where the people were. How does your business reach the right people, connect with them in authentic ways, and deliver even more value through those channels? Hint: it\u0027s not all about you. Join Chris Brogan, president of New Marketing Labs, LLC, for a rousing conversation that will offer actionable next steps for you to consider. \u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230819\" class=\"sessionLink\"\u003eChris Brogan - New Marketing Labs\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePresident\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008656\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eSEO 101 - Why Everyone Should Know the Basics of Search Optimization\u003c/h1\u003e\u003ch2\u003e5/27/2009 11:30:00 AM\u003c/h2\u003e\u003cp\u003eAn important component of inbound marketing - search engine optimization or SEO - can attract more customers at your business at a low cost.  Learn why everyone who creates content for your company should know the basics of search engine optimization, and why SEO is not rocket science.  You might want to hire a consultant, or do it yourself, but either way this presentation will give you the tools to make an educated decision and get the most for your time and money.\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Docs/Volpe_Mike-SEO101.pdf\" target=\"_blank\"\u003eClick Here\u003c/a\u003e to download the PowerPoint Presentation from this Session.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50231281\" class=\"sessionLink\"\u003eMike Volpe - Hubspot\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eVice President, Inbound Marketing\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008653\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eAdvocacy, Badvocacy & Upsetting the Apple Cart\u003c/h1\u003e\u003ch2\u003e5/27/2009 12:00:00 PM\u003c/h2\u003e\u003cp\u003eSocial media has clearly moved beyond the experimentation stage. Big brands and little brands are diving into the pool. But are they ready for all the change in store? And are there larger forces at work?\u003cbr\u003e\u003c/br\u003eIn reality, social media is just the tip of a broader movement. Advocacy and \"badvocacy\" are dictating the future for marketers and communicators. Apple carts of tradition are being tossed in at least six key areas: marketing channels, engagement methods, legal and regulatory controls, measurement, budgeting and organizational structures. This session will share research, insights and lessons learned from work with hundreds of clients.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230821\" class=\"sessionLink\"\u003eTim Marklein - Weber Shandwick\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eExecutive VP, Measurement & Strategy\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008654\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eThe 9 Best Practices for Listening and Engaging Consumers in Social Networks\u003c/h1\u003e\u003ch2\u003e5/27/2009 12:20:00 PM\u003c/h2\u003e\u003cp\u003eAre you leveraging the enormous power of social networks beyond traditional media opportunities? Ripple6 will present a best practices workshop for marketers, agencies and publishers on developing new ways to connect with customers, create brand advocates and gain valuable insight. The workshop focuses upon listening, engaging, and interacting with consumers to develop insights within communities.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230968\" class=\"sessionLink\"\u003eChris Kieff\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eSVP Marketing\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008566\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eFive Successful Strategies for Monetizing Blogs\u003c/h1\u003e\u003ch2\u003e5/27/2009 1:50:00 PM\u003c/h2\u003e\u003cp\u003eIt\u0027s not easy making money with affiliate programs. You\u0027re a blogger, not a marketer, right? There\u0027s no reason you can\u0027t be both. Affiliate marketers Missy Ward and Shawn Collins will provide proven tactics to monetize your blog, and associated photos, videos, podcasts, and Tweets. This presentation will outline the multiple tactics available to provide action items that enable you to be both a successful artist and entrepreneur. Methods will be categorized into one of five focused strategies for blog monetization.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50226225\" class=\"sessionLink\"\u003eShawn Collins - Affiliate Summit\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCo-founder\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50226226\" class=\"sessionLink\"\u003eMissy Ward - Affiliate Summit\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCo-founder\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008657\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eQ&A With Whole Foods Market\u003c/h1\u003e\u003ch2\u003e5/27/2009 2:10:00 PM\u003c/h2\u003e\u003cp\u003e\"Big\" companies don\u0027t necessarily have big budgets.  Can you bootstrap your way to closer relationships with your customers?  Whole Foods Market is trying.  Energized Team Members, combined with basic mainstream tools like email, blogs, Twitter, and Facebook are deepening the company\u0027s relationship with its customers.\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Docs/Tolany_Bill-Whole_Story.pdf\" target=\"_blank\"\u003eClick here\u003c/a\u003e to download the PowerPoint presentation from this session.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230825\" class=\"sessionLink\"\u003eBill Tolany - Whole Foods Market\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eGlobal Coordinator, Integrated Media\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008859\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eListening and Monitoring - The New Way to Market\u003c/h1\u003e\u003ch2\u003e5/27/2009 2:30:00 PM\u003c/h2\u003e\u003cp\u003eWhether or not you are involved using new media tools, your prospective and current customers are. These people are talking about your brand, executives, products and level of service. Not only are your prospective and current customers involved, but your competition may be monitoring these conversations as well. You can actively listen to these conversations, whether positive or negative, and engage with these customers. Learn how you can track your brand on the interwebs and tools and resources are available to you.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230819\" class=\"sessionLink\"\u003eChris Brogan - New Marketing Labs\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003ePresident\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230830\" class=\"sessionLink\"\u003eAmber Naslund - Radian6\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eDirector of Community\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230831\" class=\"sessionLink\"\u003eBlake Cahill - Visible Technologies\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eSVP Marketing\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008860\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eThe Art of Persuasion in the New Content Marketing World\u003c/h1\u003e\u003ch2\u003e5/27/2009 3:50:00 PM\u003c/h2\u003e\u003cp\u003eContent marketing and social engagement are heady topics, but how can you, as a marketer, maximize lead flow and drive revenue for your company? With so much doom and gloom about how your old strategies no longer work, what can work for you today? The reality is that there is much we can do right now, using the tools you have already and new tools that are emerging. In this session, we\u0027ll discuss the following topics:- Maximizing lead conversion, waiting for the moment and picking your pitch\u003cli\u003eHow to harness community content and the wisdom of the crowd to convert prospects\u003cli\u003eHow to offer expertise and maximize the impact of content based assets\u003cli\u003eHow and where advertising can still work for you\u003cli\u003eHow to sing to blue crickets, playing the long tail\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Docs/Bowzer_Eric-The_Art_of_Persuasion.pdf\" target=\"_blank\"\u003eClick here\u003c/a\u003e to download the PowerPoint Presentation from this session.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230850\" class=\"sessionLink\"\u003eEric Bowzer - Sitecore\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eRegional Director\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008659\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eDiscover What Really Works in Optimization\u003c/h1\u003e\u003ch2\u003e5/27/2009 4:10:00 PM\u003c/h2\u003e\u003cp\u003eIt is not enough to grasp a handful of \"best practice\" rules and then fling them at a page. Knowing the \"what\" does not mean that you know the \"why,\" and if you do not know \"why,\" then you may not know \"when\" a given rule applies in a given situation. You have to get into the mind of the visitor in order to have the right sort of conversation.\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Docs/Franz_Rick-Optimizating_Communication.pdf\" target=\"_blank\"\u003eClick here\u003c/a\u003e to download the PowerPoint presentation from this session.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50231269\" class=\"sessionLink\"\u003eRick Frantz - MarketingExperiments\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eDirector of Training & Certification\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008660\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eIt\u0027s Not About the Platform: The Importance of Relationships\u003c/h1\u003e\u003ch2\u003e5/28/2009 9:00:00 AM\u003c/h2\u003e\u003cp\u003eMove beyond wondering which tools matter, and learn how to build relationships across whichever platforms are servicing your business communications needs. Join Justin Levy, General Manager of New Marketing Labs, and steakhouse owner, to learn what matters most.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230762\" class=\"sessionLink\"\u003eJustin Levy - New Marketing Labs\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eGeneral Manager\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008661\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eDiscovering the Power of Your Community\u003c/h1\u003e\u003ch2\u003e5/28/2009 9:30:00 AM\u003c/h2\u003e\u003cp\u003eOne of the benefits of social networking tools is the ability to discover and bring together groups of people around central topics. But, developing a community sounds so difficult. Justin Levy and Mike Walsh will discuss  how successful communities are planted, watered and then assisted in growing into powerful, dynamic networks. \u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230762\" class=\"sessionLink\"\u003eJustin Levy - New Marketing Labs\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eGeneral Manager\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230862\" class=\"sessionLink\"\u003eMike Walsh - Leverage Software\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008663\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eInternet Marketing by the Numbers\u003c/h1\u003e\u003ch2\u003e5/28/2009 10:20:00 AM\u003c/h2\u003e\u003cp\u003eWhat\u0027s your Internet marketing program worth? How do you know how much to spend on search or social media or blogs or anything else? Learn to apply direct marketing principles to your Internet marketing to calculate your return on investment and to fine tune every aspect of your Internet marketing. Go beyond page views and visitor counts to get at the real bottom line in Internet marketing-a real customer feedback loop for every investment. Once you do, you can do more of what works, and less of what doesn\u0027t. You\u0027ll find that it\u0027s amazing how smart you can look when you do what your customers want.\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Docs/Moran_Mike-Internet_Marketing_by_the_Numbers.pdf\" target=\"_blank\"\u003eClick here\u003c/a\u003e to download the PowerPoint presentation from this session.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230866\" class=\"sessionLink\"\u003eMike Moran - Converseon\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eChief Strategist\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008664\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eSocial Business From the Inside Out - A Case Study\u003c/h1\u003e\u003ch2\u003e5/28/2009 10:40:00 AM\u003c/h2\u003e\u003cp\u003eThere are plenty of companies that have begun to dabble in various elements of social media - and some of them have been quite successful.  But the truth is that no business has truly figured out how to become \"The Social Business.\"  At Humana, we\u0027ve developed a unique vision around what we want to become, and an unusual mechanism for getting us there: We\u0027re applying social/collaborative principles to the creation and execution of our social media strategy.\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Docs/Matthew_Greg-Social_Business.pdf\" target=\"_blank\"\u003eClick here\u003c/a\u003e to download the PowerPoint presentation from this session.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50231136\" class=\"sessionLink\"\u003eGreg Matthews - Humana\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eDirector, Consumer Innovation\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008665\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eNuts About Online Communication\u003c/h1\u003e\u003ch2\u003e5/28/2009 11:30:00 AM\u003c/h2\u003e\u003cp\u003eA blogger once wrote that Southwest Airlines was riding the blogosphere \"like a wild horse.\"  Ask anyone on the Southwest Communication Team, and they\u0027ll agree that it has been a wild ride. For three years, Southwest Airlines has navigated the uncharted territory of Social Media - first, with its award-winning corporate blog, Nuts About Southwest, later with tools such as Twitter, YouTube, LinkedIn, and Facebook.  Along the way, Southwest has experienced both highs and lows, but they keep saddling up for more.  From virtual riots to an industry crisis, Southwest has learned how to leverage today\u0027s social media tools to successfully support Company initiatives.  Through real-life case studies from the past three years, Southwest will show you how they have effectively made, managed, and maintained successful online communities and share every lesson they\u0027ve learned along the way.  \u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Docs/Berg_Paula-Nuts_About _Online_Communication.pdf\" target=\"_blank\"\u003eClick here\u003c/a\u003e to download the PowerPoint presentation from this session.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50231126\" class=\"sessionLink\"\u003ePaula Berg, Southwest Airlines\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eManager of Emerging Media\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008898\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eInformation at Velocity: How Visualization Helps\u003c/h1\u003e\u003ch2\u003e5/28/2009 12:00:00 PM\u003c/h2\u003e\u003cp\u003eJustin Levy interview Kevin Schreiner, from R2integrated on why they create interesting visual mashups of Twitter, Flickr, and more, and what that means for you.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230762\" class=\"sessionLink\"\u003eJustin Levy - New Marketing Labs\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eGeneral Manager\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50231681\" class=\"sessionLink\"\u003eKevin Schreiner - R2integrated\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eChief Software Architect\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008666\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eGetting The Word Out: Awareness in the Two Way Web Age\u003c/h1\u003e\u003ch2\u003e5/28/2009 12:20:00 PM\u003c/h2\u003e\u003cp\u003ePress releases have been around for decades, but that doesn\u0027t mean they\u0027re the same as they ever were. Email marketing has been around as long as email, and yet, things are changing all the time. How do you cut through the clutter, capture people\u0027s attention, and build out a relationship from press releases and email marketing. \u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230762\" class=\"sessionLink\"\u003eJustin Levy - New Marketing Labs\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eGeneral Manager\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50231131\" class=\"sessionLink\"\u003eMarc Newman - MultiVu\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eDivisional Vice President\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008667\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eThe Social Inbox: Extending the Reach of Email \u003c/h1\u003e\u003ch2\u003e5/28/2009 1:50:00 PM\u003c/h2\u003e\u003cp\u003eEmail marketing continues to drive strong results for marketers as it\u0027s measureable, relevant, and cost-effective.  At a time when companies are increasingly introducing social media to their marketing strategies, email\u0027s role in the marketing mix is changing. Now more than ever, email is the digital glue of the social web and an important driver of social content. In this session we will look at the state of the inbox and examples of how email\u0027s integration with social media is extending the reach of the marketing message.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230869\" class=\"sessionLink\"\u003eGreg Cangialosi\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eCEO\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003eBlue Sky Factory\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008668\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eHow LEGO Caught the Cluetrain\u003c/h1\u003e\u003ch2\u003e5/28/2009 2:10:00 PM\u003c/h2\u003e\u003cp\u003eTen years ago, four authors started a new conversation about marketing. The result was a book, \"The Cluetrain Manifesto\". With it, Chris Locke, Rick Levine, Doc Searls, and David Weinberger nailed 95 Theses on the door of the Internet. They challenged us all to wake up to the transformation happening around us in the way companies and people engage in markets. One of the companies who embraced the ideas put forth in Cluetrain was The LEGO Company. Jake McKee, the LEGO Company\u0027s first community manager spent five years on the frontlines of the company/customer interaction. In this session, Jake will recap his efforts to help LEGO embrace the principles of the Cluetrain, and will share tips for how you can apply those principles in your own business.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50230955\" class=\"sessionLink\"\u003eJake McKee - Ant\u0027s Eye View\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eChief Strategy Officer\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008669\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eFrom 0 To Social in 50 Minutes - Extreme Social Media for Business\u003c/h1\u003e\u003ch2\u003e5/28/2009 2:30:00 PM\u003c/h2\u003e\u003cp\u003eIn this session, Giovanni Gallucci will condense his one day social media workshop in to 45 minutes of action-packed content. Soup to nuts, he\u0027ll show you the why and how of creating a small social media ecosystem that will help build your brand, connect you with your customers and keep you one step ahead of your competition on several online fronts. Learn extreme business basics for twitter, facebook, linkedin, youtube, flickr, and google in this information packed hour.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50231286\" class=\"sessionLink\"\u003eGiovanni Gallucci - The Social Media Workshop\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eSocial Media Ninja\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003ca name=\"50008895\" style=\"color:white;\"\u003e \u003c/a\u003e\u003cdiv\u003e\u003ch1\u003eIntegrating Offline & Online Experiences\u003c/h1\u003e\u003ch2\u003e5/28/2009 3:30:00 PM\u003c/h2\u003e\u003cp\u003e\u003ca href=\"http://register03.exgenex.com/GcmMaintenance/ExgenexEvents/Docs/Hayden_Tim-Integrating_Offline_And_Online_Experiences.pdf\" target=\"_blank\"\u003eClick here\u003c/a\u003e to download the PowerPoint presentation from this session.\u003c/p\u003e\u003cp\u003eSpeakers:\u003cbr /\u003e\u003cbr /\u003e\u003ca href=\"speakers.html#50231620\" class=\"sessionLink\"\u003eTim Hayden - GamePlan Marketing\u003c/a\u003e\u003cbr /\u003e\u003cstrong\u003eFounder and President\u003c/strong\u003e\u003cbr /\u003e\u003cem\u003e\u003c/em\u003e\u003cbr /\u003e\u003cbr /\u003e\u003c/p\u003e\u003cp style=\"text-align:right\"\u003e\u003ca href=\"#top\" class=\"top\"\u003e[TOP]\u003c/a\u003e\u003c/p\u003e\u003c/div\u003e\u003c/div\u003e")